It is undoubtedly that PPC campaigns are slowly becoming the most preferred method of advertisement in the online business world. And with business competition increasingly immensely, you cannot risk skimping on PPC campaigns. After all, most online businesses get more than 50% of customers from paid ads.
As technology keeps on changing, you need to watch out for everything that’s transpiring for things to turn out how you expect. Fortunately, that’s what this article will help you unearth today. Below are important PPC trends to watch out for.
Increased Automation
Many marketers will attest to the fact that automation is among the top PPC trends at the moment. Now more than ever, entrepreneurs are using artificial intelligence and machine learning to run their PPC ads. To make it even better, some marketers are now taking advantage of smart bidding technology. This comes as good news to many as it helps in eliminating labor-intensive tasks such as Google ads. Through this action, it will prove quite easy for you to run campaigns on multiple platforms.
Responsive Search Ads
To get the most from PPC campaigns, it is in your best interest that you focus on local searches. One of the best ways to go about this is by prioritizing responsive search ads. For those who might have no clue about what we are implying, responsive search ad is a versatile format used in searching for advertisements on Google. It allows marketers to design advertisements and include more content that is relevant to the consumer.
When looking forward to building responsive search ads, there is nothing wrong with using up to 15 headlines and four different descriptions. It is then that Google conducts a test to determine the most suitable headline for your target audience.
The Bottom Line
There you have it, some of the PPC trends you should keep a close eye on. Make it the norm to prioritize the use of pictures in PPC adverts. Furthermore, you need to understand the customer’s journey from start to finish. It is then that you can get a better ROI from your PPC campaigns.
If you are still having doubts, then there is nothing to worry about since you can always leverage the internet to your advantage. To offer a helping hand, pay a visit to the official website of MediaOne and continue reading about important PPC trends.
