Some people tend to think that digital marketing and online marketing are all but the same thing. This is mostly the case in conferences and events. While they do share some similarities, there are key differences to be considered in your marketing strategy. To establish a more loyal relationship with your customers, you ought to understand what makes these two different.
If you happen to be in this category, there is no reason to panic. Actually, telling the difference between these two is not that difficult as it sounds in the first place. Here are some of the things you need to know before making up your mind to leverage any of them.
Definition
Before going any further, it is in your best interest to know what you’re dealing with. Well, digital marketing is an umbrella term that includes anything that requires the use of electronic device, including online marketing. Some of the most notable options include broadcasting, e-books, and podcasts, to mention a few.
Online marketing, on the other hand, is a subset of digital marketing. In a nutshell, it is any marketing campaign that requires the internet to perform. They include online surveys, forums, blog comments and emails. You ought to keep in mind that online marketing focuses on attracting customers and building your online presence.
Search Engine Marketing
Search Engine Marketing (SEM) is undeniably the most prevalent method to follow whenever you want to build an online presence. Actually, it is more of an online marketing campaign that allows you to target a specific group of customers. This action is aimed at increasing an organization’s visibility on major search engines such as Google, Bing and Yahoo.
However, there are two main methods in SEM you can consider leveraging i.e SEO and PPC. SEO focuses on targeting niche keywords to make content on web pages more accessible and discoverable through search engines. Things tend to be different with Pay-per-Click (PPC) advertising as it provides guaranteed visibility at a fee.
Rounding Up
As you can see, there is not much difference between digital and online marketing. But that’s not to say you should never look into what makes them stand out from one another. After all, this is the easiest way to tell what works perfectly for your marketing campaigns. Fortunately, you can get more info on digital and online marketing here anytime, anywhere.
