Most professionals are fond of writing dozens of emails every day, but only a handful think about the subject line. For many, email subject lines are an afterthought that they add just before hitting the send button. What they fail to realize is that this decision could end up proving costly in the long run.
For those who might not know, the subject line helps determine whether an email is opened and how the recipient responds. No wonder you should strive to craft the perfect subject line before sending an email. In this article, we will take you through a few things to keep in mind while writing an email subject line.
Write the Subject Line First
Before doing anything else, it is in your best interest that you write the subject line first. Chances are an email with a blank subject line will go unread or get lost in a cluttered box. This is something you never want to make do with at any given time. That’s why you should make it the norm to write the subject line before email.
Remember, there are different types of subject lines you can consider including in your email. Some of the most notable ones include FOMO subject lines, personalized email subject lines, and many more. Determine how each one of them works, after which you can leverage the perfect subject line for your scenario.
Keep it Short
One of the top mistakes people make while crafting subject lines is making them way too long. However, such subject lines will not help your target audience in any way as they don’t fulfill their curiosity. To prevent this from happening, be sure to keep the subject line as short as possible.
A typical inbox only displays about 60 characters of an email’s subject line. As for a mobile phone, it shows 25-30 characters. Make sure to get straight to the point in about to six to eight words to deliver the intended message. Furthermore, consider segmenting your emails subject lines as it could also work wonders.
The Bottom Line
While it might seem like a mammoth task at first, you can craft an excellent email subject line with ease. Be sure to employ the above and other tips to make this possible. Feel free to read more about creating attention-grabbing email subject lines here.
