Even though SEO boasts of the highest ROI of any eCommerce marketing strategy, most entrepreneurs set up online shops with little to no consideration of search engines. For them, paid ads or social media can ensure they reach out to their target audience. Whereas they will still serve you perfectly, these methods require a constant effort and stream of income.
Things tend to be different with SEO since it only requires effort up front. That is why BigCommerce SEO is something you cannot risk skimping on any time. But what does it take to make informed decisions. Below are two ways online stores can drive organic traffic.
Ecommerce Keyword Research
For you to run an effective eCommerce SEO campaign, you will first have to focus on keyword research. Make any mistake and you risk targeting wrong keywords that don’t get a lot of traffic. Worse, you might target keywords that are too difficult to rank. That’s a situation you never want to find yourself in at any particular time.
Through eCommerce keyword research, you can target keywords that are easy to rank for, while at the same time having decent research volumes. This is what you need to convert regular visitors into buying customers.
Competitor Research
Business competition is always going to exist regardless of the industry you decide to venture into. The good news is that you can use this to your advantage when looking for the best keywords. All it takes is for you to rely on competitors who rank higher than you in search results to steal keyword ideas.
You’ll first have to type your keyword in Google before choosing a competitor. That’s not to say you should blindly use the same keywords as your competitor. Most people who do this will fail to get traffic and generate sales.
The Bottom Line
You can attest to the fact that BigCommerc SEO is ideal for screen readers. However, how you choose to run your campaigns says a lot on whether you’ll end up achieving success or not. To avoid making costly mistakes, you need to have special campaigns for each segment.
Alternatively, you can seek the help of a reputable digital marketing agency like MediaOne to take you through everything. Visit MediaOne website today and learn more about BigCommerce here before you can start running your SEO campaigns.
