There is a good chance you’ve probably heard about market automation. Maybe you already know what it in the first place. Either way, this is one of those topics that you can never afford to ignore if you want to maximize your marketing results. This is regardless of how big or small your business is, no matter what your niche is.
So, what exactly is marketing automation? In a nutshell, it is merely using technology to automate and optimize repetitive marketing tasks. Automating one-off tasks may not make much sense since it will take time to set up and learn the system. That said, today will take you through some of the easy ways to automate marketing funnel.
Lead Generation and Brand Awareness
One of the easiest ways to capture the attention of your leads is by taking advantage of social media. Actually, it can also be one of the greatest sources of free traffic and happy customers. Unfortunately, some people attack social media without having the perfect strategy in place. To prevent this from ever happening, be sure to automate how you do things.
A good starting point is automated content distribution as it ensures you keep your newsfeed full of useful, relevant content to engage your readers while at the same time optimizing for click-throughs. Remember to incorporate your personality into the whole thing as it speaks volumes about your digital marketing campaign.
Email Automation
After driving traffic to your website from the different social media platforms, you need to capitalize on the interest of your website visitors by converting them into email subscribers. This action is aimed at making sure you contact them more directly and frequently. It doesn’t stop at that since you should also focus on personalization as it creates a sense of urgency.
The Bottom Line
When you automate marketing funnel you will certainly reduce your overhead cost by margins than you could never have imagined in the first place. Even though it might feel like a mammoth task in the first place, this doesn’t have to be the case. Go out of your way and read more about automating marketing funnel to get insights on what is expected.
If in doubt, there is nothing wrong with enlisting professional help from the word go. Fortunately, MediaOne is just the digital marketing agency in Singapore you can count on at all times.
